The Danish pavilion in Rio de Janeiro – “Heart of Denmark“




The pavilion’s simple and light expression was a reference to Nordic architecture and to Denmark’s maritime and seafaring history. The pavilion was designed as a simple tent structure, constructed by four sections of aluminum profiles, covered with a white sailcloth. The aluminum construction was manufactured by John Mast, a Danish manufacturer of sailboat masts, and the whole construction was covered with sailcloth by OneSails.

The triangular shells of the pavilion expressed the dynamic landscape of Rio de Janeiro and was inspired by the Brazilian architect Oscar Niemeyer’s iconic style.

The lighting company Martin by HARMAN created a special LED lighting design to illuminate the pavilion at night. The light scheme portrayed colors of the Danish or Brazilian flag, but through a flexible design, the pavilion could also transform into Olympic colors and could be adapted for events in the pavilion.

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Project facts

Project facts

Location: Rio de Janeiro, Brasilien
Gross floor area: 300 m2
Year of construction: 2016 - 2016
Client: VisitDenmark, The Ministry of Business and Growth Denmark, The Danish Industry Foundation, Realdania, Nordea Foundation and Grundfos
Consulting Engineer: Alectia
Construction: John Mast
Covering: OneSails
Lighting: Martin by HARMAN

”Heart of Denmark”

”Heart of Denmark”


Entitled "Heart of Denmark" the pavilion hosted a variety of activities and exhibitions centered around Danish design, innovation, art and culture. In addition, the pavilion acted as a gathering point for the Danish athletes, representatives and audience. The pavilion aimed to strengthen Denmark's reputation worldwide. The prominent location attracted  attention from the international press, companies, guests, and tourists.

Together with the Ministry of Business and Growth Denmark, VisitDenmark was in charge of the project, which was supported and developed in cooperation with The Danish Industry Foundation, Nordea Foundation, Realdania and Grundfos. Furthermore, a gathering of 27 companies and organizations took part as project partners.


  • Rio de Janeiro, Brasilien