With the rising of a new museum building, MOMU Moesgaard Museum commissioned the Design Department at Henning Larsen Architects to design the visual identity and full interior design of the new museum.
The basis of the design process was found in the synergy between architecture, landscape and museum identity. Interior, exterior, context and brand values had to go hand in hand for the design to be successful.
Making way through the museum, dusty colours, soft surfaces, wooden materials and natural shapes differentiate as they relate to the contexts of the different floors.
As part of the final interior design solution, a total line of fixed furniture for the café, in-house shop, waiting areas, wardrobe and reception was designed. Furthermore, concepts for loose furniture, lighting and space planning were carried out, focusing on human scale, meaningful spaces, interaction and wellbeing of visitors.
In line with the interior design concept, the visual identity came to life based on the art of archaeology. Like the delicate excavation of historic artefacts, the logotype is gradually uncovered.
As part of the visual identity, a set of primary and secondary logotypes, a colour palette, photo style, stationery elements and signs in- and outside the museum building were designed. In unity, all parts of the visual identity play a role in supporting the museum atmosphere, experience and recollection. With dusty colours, a fine degree of detailing, subtle outbursts of bronze and photos of the harsh Nordic landscape, the new visual identity marks a museum of authenticity.