Wolfsburg Connect is a new urban district with a dense fabric of sustainable mobility options, green public spaces, and livable streets replacing an underutilized and disconnected site sitting across the canal from the Volkswagen headquarters. Located between Hannover, Hamburg, and Berlin, Wolfsburg sits slightly in the shadow of its larger, more cosmopolitan neighbors. The 13.6 hecatre masterplan, balances the equation, combining commercial, residential, retail, leisure spaces, and a transportation hub to create a bustling neighborhood, both on a horizontal and vertical axis.
For Volkswagen, whose agenda-setting mobility technology research will be conducted in Wolfsburg, luring top talent means not just offering the best workplace, but the most attractive city.
It means creating the framework for a city as diverse as the talents and minds it hopes to attract.
The office spaces use mass timber construction to deliver a state of the art workplace environment with a light carbon footprint.
Improved connections between Volkswagen and the Nordkopf district will make the 70,000 VW workforce a valuable asset to the city.
Ground level retail, tech, and creative workshops woven together with greenery and outdoor amenities create an active public realm throughout the day. Courtyards between blocks will be open public thoroughfares, creating an inside-out urban experience that rewards pedestrians and cyclists. A few levels up, offices and residential program spread throughout the district and are crowned by roof gardens, decks, restaurants, and bars.
The diverse mix of program (which includes office, residential, hotel, retail, and leisure spaces) creates a city that is alive throughout the day -- even after commuters have left the cafes and innovation hubs for the day, locals fill the district’s public plazas and restaurants. The overlooked Mittellandkanal, previously cut-off from pedestrians by a busy thoroughfare, will become a bustling waterfront district complete with a promenade, canal park, and pedestrian bridge.
The range of mobility options results in a layered city fabric, tied more to the scale of the person than the scale of the car.
Wolfsburg Connect hones in on this by prioritizing connection, mobility, diversity, and choice.
The mobility hub, known as the Campo, is geographically and conceptually central to the project, linking people within the city and across the region. From the Campo, visitors are presented with numerous options mobility options: bus, taxi, city bicycles, and walking paths all fan out from this hub.
Creating a layered livability is a key concept to Wolfsburg Connect; and it is a truly mixed-use district. There are no single purpose structures. As the amenity-rich district draws residents, commuters, and visitors to stay and enjoy their city streets, the project will have significant impacts reaching beyond the site’s border.