• An Embedded Identity for Moesgaard Museum

    Henning Larsen’s Design Department is behind a wide range of solutions for the new Moesgaard Museum. This includes customised design of the lobby, café, museum shop, cloakroom and reception and formulating a clear visual identity, uniting the museum’s exterior and interior, and creating a holistic museum experience.

  • “Moesgaard Museum is a voluminous building, and a natural challenge has therefore been to adjust the overall experience to a human scale. We have sought to reign in the spaciousness of the large rooms and concentrate on the people who will be using the space”, design manager Christian Andresen explains.

    The materiality of the interior design connects with the overall expression of the building. Dominated by the bold canted gesture of the concrete roof, which rises from the ground, interior walls follow the same aesthetic and are either painted or left as rough concrete. Fibre concrete is used throughout the museum for the permanent furniture, giving the impression that the furniture grows out of the building. Other dominant materials include wool, oak, and dark-stained ash. In general, soft comfortable lounge furniture and a palette of earth tones and Nordic materials characterise the interior of Moesgaard Museum.

    In addition to the interior design, Henning Larsen Architects’ design department has been responsible for the development of the new visual identity of the museum. 

    ”With ideals like culture, history, and nature, the new visual identity is a symbol of the gradual discovery of our collective identity. We have been working intensely with the synergy between architecture, landscape and museum”, design manager Christian Andresen elaborates.

    As part of the visual identity, Henning Larsen Architects’ Design Department created a set of primary and secondary logotypes, colour palettes, photo styles, fixed elements, as well as indoor and outdoor signage. As a whole, all parts of the visual identity play a role in supporting the museum atmosphere, experience and its lasting impression on visitors.

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