The Videbæk Art Pavilion is a medium, a bridge between gallery and garden. Inspired by the simplicity and natural settings of Japanese teahouses, the Videbæk pavilion translates the concept through a modern Scandinavian ethos. It forgoes embellishment to draw greater attention to its interior gallery spaces and surrounding gardens, blending the built and natural environments. Outside, the pavilion lip hangs over the adjacent pond, and the slanted columns of the exterior façade mirroring the shadows of sun filtered through tree branches. Inside, a clean white aesthetic and diffuse daylight direct attention to the art exhibitions curated within. Here, architecture serves art, a gesture intended to emphasize the world within and without.
Grounding subtle functionality in the building’s own architectural identity, our wayfinding and iconography offers practical artistry while keeping the focus on exhibitions.
Our visual identity design in the Videbæk Art Pavillion gives the building an interior identity to match its distinctive façade. With a new logo inspired by the slanted columns along the exterior walkway and interior iconography suiting the simple, refined interior, the art gallery exemplifies comprehensive architectural identity. At the intersection of practicality and artistry, our iconography design gives Videbæk Art Pavillion a dimension of quiet functionality that serves without distracting; offering gentle guidance through the building while maintaining a focus on the art exhibitions within.