Among the weathered brick and pastel storefronts of Sønderborg’s cobbled streets, Hotel Alsik offers a contemporary architectural interpretation of the extant urban fabric. An abstracted brick motif weaves its way up the hotel’s aluminum and glass façade – Where traditional building material meets its modern reimagining, the hotel balances context with contrast. At the top of the hotel’s 19-story tower is a 360-degree observation deck, open to the general public for unparalleled views of the surrounding town and countryside. As this illuminated deck crowns the hotel with a band of light, it evokes the steady beam of a lighthouse – a tribute to Sønderborg’s maritime heritage.
The hotel completes a waterfront masterplan by Frank Gehry, the American architect behind the Guggenheim Museum Bilbao in Spain and the Louis Vuitton Foundation in Paris. Gehry’s masterplan transforms a former waterfront industrial district into new a new cultural and commercial centerpiece in Sønderborg, introducing new cultural venues, restaurants, shops, and residences to the city center. Hotel Alsik is the largest building in the masterplan, at once driving and amplifying the town’s urban resurgence.