Attention to detail means matching fonts to furniture. Our design for the University of Southern Denmark’s Design and Communications includes macro and micro scale – Not only designing the building itself, but the furnishings, typography and wayfinding system within. In the central five-story atrium, clusters of students study in custom-designed booths, created from feedback from university students and faculty alike. Students pass between classes by way of our custom-designed wayfinding system, incorporating iconography and an original typeface intended to reflect the school’s physical form and a playful sense of graphic creativity. The building carries its identity through the curves of its custom typeface to the clean lines of its central atrium, establishing a comprehensive aesthetic through gestures both grand and small.