Frederiksbjerg School Wayfinding and Graphic Identity

The Frederiksbjerg School is designed for movement. Students have over 100 different ways to move throughout the day, passing through jungle gyms and climbing walls on their way to class. It seemed only right that the building had a graphic identity to match, a design defined by motion. Our graphic department created a custom typeface and pictographs for the school, with playful lines and a color pallet that’s accessible to adults while reflecting youthful energy. The graphic elements give the building a stronger visual identity – A school that speaks to all senses.